Trade pricing
40% off everything, no minimum order, no quarterly target to hit. Backbar litres ship in 24 hours.
2,400 members
Cult Pro
Trade pricing, litre backbar sizes, hands-on education and formulas six months before anyone else sees them. Free, for working stylists.
Apply for an account
40% trade discount
1 L backbar sizes
Free education, four cities
Early access to new formulas
Commission on client referrals
What you get
Built for people
who do this all day
We’re stylists. The programme is the one we always wanted from a brand and never got.
Education that’s free
Two hands-on days a month across our four salons. Cutting, colour correction, curly technique, business.
Early formulas
Pro members get every new product six months early and their notes go straight to the lab. Several are on shelf because of it.
Referral commission
Your clients buy from us with your code, you take 12% on every order for twelve months. Paid monthly.
Salon support kit
Shelf talkers, testers, a refill bin and photography you’re allowed to actually use on your own channels.
A person, not a portal
Every Pro member has a named contact who answers in hours. No ticket numbers.
2,400Pro members
24Education days a year
40%Trade discount
12%Referral commission
Education
Two days a month,
hands on heads
No stage, no microphone, no six-hour product pitch. Twelve people, twelve mannequins or models, and one of the four of us in the room the whole day.
Colour correction
The one everyone asks for. Banding, hot roots, box-dye removal and how to price four hours honestly.
Curly cutting
Dry cutting by pattern, not by length. Consultation scripts that stop the wrong appointment being booked.
The business day
Column management, pricing, retail without being a salesperson. The least glamorous and most requested day we run.
Apply
Get a Pro account
We verify every application by hand, usually within two working days. You’ll need a licence number, a salon address or a link to your professional work.
“I’ve been on four brand programmes. This is the first one where the education wasn’t a sales pitch and the rep answers the phone.”
Théo BernardColourist, Ottawa — Pro since 2022