Best seller
New — Night Shift overnight mask
Salon-borncult-followed.
Twelve products. Four chairs. No filler. Everything we sell was built to solve something we hit on a client, then argued about for a year before it got a bottle.
Vegan formulas
Cruelty-free
Colour-safe
Sulphate-free cleansers
Heat protection to 230°C
Refill programme
Tested behind the chair
Formulated and tested in our own salons
Toronto
Montréal
Vancouver
Calgary
Cult classics
The ones that
keep going missing
Shop by concern
What’s your hair
actually doing?
Pick the problem, not the product. We’ll get you to the right bottle in two clicks.
Made · Behind · The · Chair ·
Why we exist
We got tired of
recommending
someone else's bottle
Four stylists, four cities, one shared complaint: the products we reached for every day were either brilliant and ugly, or beautiful and useless. So we made our own, and we tested every formula on paying clients before it got a label.
- 01Every formula is trialled behind the chair for at least six months.
- 02If it does not beat what we already use, it does not launch.
- 03Twelve products. We would rather go deep than wide.
12Products, not 300
4Salons, four cities
100%Vegan and cruelty-free
2019The year we started
Three steps
Build the routine in about a minute
01 — Wash right
Cleansing is the step everyone gets wrong. Match the wash to your scalp, not your ends.
Cleansers02 — Prep before heat
Nothing you do after the dryer fixes what you skipped before it. Prep isn’t optional.
Prep03 — Finish light
Texture, gloss or nothing at all. Most people use twice as much product as they need.
FinishersWhat people tell us
Verified,
and slightly unhinged
“I’ve bought Bad Influence four times because it keeps leaving my flat with other people.”
Dasha K.Verified buyer — Toronto
“Night Shift is the first mask where my colourist actually noticed something changed.”
Lena M.Verified buyer — Montréal
“Main Character gave me a three-day curl for the first time since I big-chopped. No cast, no crunch.”
Amara O.Verified buyer — Vancouver
“Cheat Day is the only dry shampoo that has never turned my roots grey. Redhead, so I would know.”
Sofia R.Verified buyer — Calgary
“I am a stylist. I put Gloss Boss on every client and then have to keep restocking the backbar.”
Théo B.Cult Pro member — Ottawa
Come sit down
Four chairs,
coast to coast
60 seconds
Stop guessing
in the aisle
Six questions about your hair, your water and your patience. We’ll build the shortest routine that actually works.
Start the hair quizThe Journal
Things our stylists
say too often
You’re washing your blonde wrong
Water temperature, purple timing and the myth that toning damages hair.
The air-dry method that finally works
Why touching your hair while it dries is the only mistake that matters.
Bond builders, honestly
What they do, what they can’t do, and how often is actually too often.
@cultmane
Tag us and we’ll probably repost you
