01
Direct Violet Pigment
Salon-level load, gentle deposit.
Colour — Purple Toning Mask
Loud Blonde
4.6 (1,533)
Salon-strength violet pigment suspended in a genuine repair mask — so you tone and treat in one step instead of stacking two products on already-porous blonde.
$40
/ 220 ml
1
Free shipping over $50 · 60-day promise · Refill programme
Vegan & cruelty-free
Colour-safe, pH balanced
Ships in 24 hours
What it does
- Knocks back yellow in about five minutes
- Conditions while it tones
- Safe for bonded blondes
- Won't go lilac on porous ends
Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Panthenol, Hydrolyzed Vegetable Protein, Camellia Oleifera Seed Oil, Squalane, Tocopherol, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Salt + Neroli accord), Linalool, Limonene.
Formulated without sulphates, parabens, phthalates, mineral oil or animal-derived ingredients. Made in Canada.
Formulated without sulphates, parabens, phthalates, mineral oil or animal-derived ingredients. Made in Canada.
Free tracked shipping on orders over $50, flat $5 below that. Orders placed before 2 p.m. ET ship the same working day. Returns accepted for 60 days, opened or not — we’ll send a prepaid label. Full policy
If you’re unsure, take the hair quiz or book a free 15-minute video consult with one of our salon team through the contact page. We’d rather talk you out of the wrong bottle.
Inside the bottle
What’s actually doing the work
02
Vegan Keratin
Refills what lightener took out.
03
Hyaluronic Acid
Porous blonde drinks it.
How to use it
Three steps.
Don’t improvise.
Apply to damp, towel-dried hair.
Five minutes for tone. Ten for a deeper shift.
Rinse cold. Use once or twice a week, not daily.
4.6
1,533 reviews
Reviews come from verified orders only. We leave the critical ones up, and the three-star reviews are usually the most useful thing on this page.
Write a reviewFinally, something that lasts
“Two weeks in and my stylist asked what I changed. Fine hair, hard water in Calgary, and it still hasn’t gone flat.”
Marta V. — verified buyer
Great, but use less than you think
“First try I used way too much and it felt heavy. Half the amount and it’s perfect. Wish the instructions were louder about this.”
J. Okonkwo — verified buyer
Worth the money
“I came from a drugstore routine and the difference at week four wasn’t subtle. The bottle also lasts twice as long.”
Priya S. — verified buyer
Pairs with