01
Amino Acid Blend
Cleans without stripping the lipid layer.
Cleanse — Hydrating Shampoo
Wet Money
4.8 (1,284)
A sulphate-free cleanser built around a gentle amino-acid surfactant blend. It lifts product build-up and hard-water minerals without stripping colour, then hands hair back its slip with panthenol and glycerin.
$32
/ 250 ml
1
Free shipping over $50 · 60-day promise · Refill programme
Vegan & cruelty-free
Colour-safe, pH balanced
Ships in 24 hours
What it does
- Sulphate-free lather
- Removes hard-water build-up
- Safe on colour and bonds
- pH balanced to 5.2
Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Panthenol, Hydrolyzed Vegetable Protein, Camellia Oleifera Seed Oil, Squalane, Tocopherol, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Salt + Neroli accord), Linalool, Limonene.
Formulated without sulphates, parabens, phthalates, mineral oil or animal-derived ingredients. Made in Canada.
Formulated without sulphates, parabens, phthalates, mineral oil or animal-derived ingredients. Made in Canada.
Free tracked shipping on orders over $50, flat $5 below that. Orders placed before 2 p.m. ET ship the same working day. Returns accepted for 60 days, opened or not — we’ll send a prepaid label. Full policy
If you’re unsure, take the hair quiz or book a free 15-minute video consult with one of our salon team through the contact page. We’d rather talk you out of the wrong bottle.
Inside the bottle
What’s actually doing the work
02
Panthenol (Pro-Vit B5)
Pulls water into the cortex and holds it.
03
Cold-Pressed Camellia
Weightless slip for fine hair.
How to use it
Three steps.
Don’t improvise.
Soak hair fully — dry hair drinks product, not water.
Work a coin-size amount into the scalp for 40 seconds.
Rinse, then repeat only if you wore silicone or wax.
4.8
1,284 reviews
Reviews come from verified orders only. We leave the critical ones up, and the three-star reviews are usually the most useful thing on this page.
Write a reviewFinally, something that lasts
“Two weeks in and my stylist asked what I changed. Fine hair, hard water in Calgary, and it still hasn’t gone flat.”
Marta V. — verified buyer
Great, but use less than you think
“First try I used way too much and it felt heavy. Half the amount and it’s perfect. Wish the instructions were louder about this.”
J. Okonkwo — verified buyer
Worth the money
“I came from a drugstore routine and the difference at week four wasn’t subtle. The bottle also lasts twice as long.”
Priya S. — verified buyer
Pairs with