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Style — Curl Definer

Main Character

4.9 (1,147)

Built with curly stylists across four salons. A hydrating gel-cream that encourages clumping on wet hair, then dries to a soft cast you scrunch out for definition that lasts three days.

$34 / 200 ml
1

Free shipping over $50 · 60-day promise · Refill programme

Vegan & cruelty-free
Colour-safe, pH balanced
Ships in 24 hours

What it does

  • Encourages curl clumping
  • Scrunchable soft cast
  • 3-day definition
  • Refreshes with water
Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Panthenol, Hydrolyzed Vegetable Protein, Camellia Oleifera Seed Oil, Squalane, Tocopherol, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Salt + Neroli accord), Linalool, Limonene.

Formulated without sulphates, parabens, phthalates, mineral oil or animal-derived ingredients. Made in Canada.
Free tracked shipping on orders over $50, flat $5 below that. Orders placed before 2 p.m. ET ship the same working day. Returns accepted for 60 days, opened or not — we’ll send a prepaid label. Full policy
If you’re unsure, take the hair quiz or book a free 15-minute video consult with one of our salon team through the contact page. We’d rather talk you out of the wrong bottle.

Inside the bottle

What’s actually doing the work

01

Marshmallow Root

Slip for detangling in the shower.

02

Agave Nectar

Humectant hold for the clump.

03

Abyssinian Oil

Shine on tight coils.

Model running hands through long hair

How to use it

Three steps.
Don’t improvise.

Apply to soaking-wet hair in sections.

Praying-hands, then scrunch up toward the scalp.

Diffuse on low or air dry, then scrunch the cast out.

4.9

1,147 reviews

5★82%
4★12%
3★4%
2★1%
1★1%

Reviews come from verified orders only. We leave the critical ones up, and the three-star reviews are usually the most useful thing on this page.

Write a review

Finally, something that lasts

“Two weeks in and my stylist asked what I changed. Fine hair, hard water in Calgary, and it still hasn’t gone flat.”

Marta V. — verified buyer

Great, but use less than you think

“First try I used way too much and it felt heavy. Half the amount and it’s perfect. Wish the instructions were louder about this.”

J. Okonkwo — verified buyer

Worth the money

“I came from a drugstore routine and the difference at week four wasn’t subtle. The bottle also lasts twice as long.”

Priya S. — verified buyer

Pairs with

Finish the routine

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